The United States officially reopened their borders for vaccinated travellers from Europe. This represents a great step for Dutch-American trade relationships and signifies the ability to start organizing physical activities towards the United States again!
While travel may have been difficult this past year, plenty has still occurred regarding LSH trade between the United States and the Netherlands. In 2021, two LSH market studies have been launched, one with a focus on the California region and one with a focus on the Minnesota region. Furthermore, extensive public-private cooperation has resulted in a multi-year programmatic and strategic approach for the Dutch LSH sector towards the United States.
This Health~Holland Digital Reconnect will be used to reflect on developments of this past year as well as look forward to the agenda for the coming year, one that can be seen as a transition year from digital to physical.